Branding Questionnaire — Mad Scribbles Studios

Ready to slay your copy?

Brand Copy
Questionnaire

Ok, it’s time to get serious about your brand. The questions below will give me insight into your current brand vision, target audience, and offers so we can create copy that speaks to the soul of your brand and effortlessly reels in your dream clients!

Please try to be as specific and concise as possible when filling out the form. Thanks!

Name

First Name

Last Name

What is the #1 thing you want people to do when they visit your site?

How would you describe your brand tone?

Think about the way you communicate with your audience. Make a list of 4-6 adjectives.

What does your ideal customer look like at this point in your business? What does your ideal future customer look like?

What is your primary value proposition? AKA what makes you stand out from the rest in your niche?

What is your core offer?

If you had to name the ONE singular benefit you deliver, what would it be?

What is the primary emotion you want people to FEEL when they interact with your brand?

What are the primary analytical points, case studies, or figures that have prompted a “wow” response?

How are you currently bringing traffic to your site?

How do people typically find you?

Anything else you want me to know before getting started?

Brand CopyQuestionnaire

Brand Copy
Questionnaire